Month: December 2018

Getting the Brand Back Together

I really dislike the concept of branding. In particular, I dislike the idea that brands have value and that there is a responsibility to the value inherent in a brand. Over the past few years, I’ve been confronted by a number of individuals who view the brand as major part

A Song about Your Needs

The other day, while getting the last of the contributor’s bios and publication agreements together for North Dakota Quarterly 85, Rick Watson sent along a little song.  It’s nothing particularly fancy, but when I received it, first thing in the morning, it made my day. I asked Rick if I

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